The Mission

Every business starts because someone out there gets it in their head that “I can do this so much better.” For some, it’s building a better burger. For others, it’s making a faster car. If you want to get really lofty, there’s always the people that “just want to make the world a better place.”


For us – we just got really sick of paying way too much money for really, really sub-par underwear.


Believe it or not but putting every guy in the world in a pair of the best boxer briefs money can buy is a passion for us. Because, when we do that, then we make that guy happy. And we make that guy’s wallet happy. And when he’s really happy, then he’ll make the people around him happy.


Huh. Maybe we did get in this to make the world a better place. Buy chaads for a happier world through better underwear.